bodega dante robino unveils the new look for all its wines
bodega dante robino unveils the new look for all its wines
bodega dante robino unveils the new look for all its wines
bodega dante robino unveils the new look for all its wines
bodega dante robino unveils the new look for all its wines
bodega dante robino unveils the new look for all its wines
Bodega Dante Robino unveiled its new global image and the renewal of the labels across all its wine lines, with a design inspired by the universe, and by Mendoza’s earth and sun.
101 years ago, Dante Robino brought his dream from Piedmont to Luján de Cuyo to found his winery at the foothills of the Mendoza Andes. Today, his legacy continues renewed: Bodega Dante Robino has presented its new image, inspired by the universe, the land, and the sun of Mendoza.
With a modern and elegant design, the rebranding takes the winery’s logo as its starting point: a golden “R” surrounded by a circle. “The circle around the R of Robino represents an infinite journey, the movement of our wines for more than a century. From that original dream that the Great Dante had back in his native Piedmont, to the legacy that continued in Mendoza,” explained Nicolás Bruno, General Manager of Bodega Dante Robino.
The development of the new labels required joint work between the winery’s marketing team and the communication studio New Creative Sciences, led by Carlos Bayala. “What is happening now from the heart of Bodega Dante Robino brings together the idea of irreverence with that of respect. Because nothing new can emerge if you don’t understand what is new and what is old in the world you’re entering. Once immersed, what we perhaps understood was important to reinforce is growth and the democratization of wine, based on the already established pillars of quality. And that growth happens through the combination of respect for history and irreverence toward the future.
Among us, we call that philosophy ‘To love you, to Mars.’ To love what we do, to respect the rich tradition of making quality wines that is embedded in the winery and the family. And ‘to Mars’ in the sense of setting long-term, ambitious, fascinating goals. That’s what we’re doing. It’s only the beginning. We’re still learning,” summarized Bayala.
The inspiration came from the cosmos, and that is reflected in each of the lines: Novecento represents a planetary system; Raíces the lunar phases; Capriccio the constellations; Dante Varietales the elliptical movement of orbits; Legado which replaces the Reserva line features a disruptive label with Kepler’s formulas of universal gravitation, which synthesize years of celestial observation and study by his predecessors and served as the basis for future discoveries by Newton and Einstein; and Gran Dante, the winery’s iconic line, pays tribute to the great discoverers of the universe.
The change also includes the identification of each of the winery’s brands, which from now on will feature the circle and the R on their capsules. This redesign is aligned with the growth Dante Robino has sustained over the last year and a half, during which it multiplied its sales volume in the domestic market sevenfold.
“The Dante Robino Universe that we’re presenting today is meant to be discovered and, above all, to keep growing. Because the good thing about the infinite is that it always allows us to go further. We will continue looking for inspiration, always keeping our eyes on distant goals. We still have many surprises ahead. Honestly, we hope you enjoy them as much as we do,” Bruno concluded.
Bodega Dante Robino unveiled its new global image and the renewal of the labels across all its wine lines, with a design inspired by the universe, and by Mendoza’s earth and sun.
101 years ago, Dante Robino brought his dream from Piedmont to Luján de Cuyo to found his winery at the foothills of the Mendoza Andes. Today, his legacy continues renewed: Bodega Dante Robino has presented its new image, inspired by the universe, the land, and the sun of Mendoza.
With a modern and elegant design, the rebranding takes the winery’s logo as its starting point: a golden “R” surrounded by a circle. “The circle around the R of Robino represents an infinite journey, the movement of our wines for more than a century. From that original dream that the Great Dante had back in his native Piedmont, to the legacy that continued in Mendoza,” explained Nicolás Bruno, General Manager of Bodega Dante Robino.
The development of the new labels required joint work between the winery’s marketing team and the communication studio New Creative Sciences, led by Carlos Bayala. “What is happening now from the heart of Bodega Dante Robino brings together the idea of irreverence with that of respect. Because nothing new can emerge if you don’t understand what is new and what is old in the world you’re entering. Once immersed, what we perhaps understood was important to reinforce is growth and the democratization of wine, based on the already established pillars of quality. And that growth happens through the combination of respect for history and irreverence toward the future.
Among us, we call that philosophy ‘To love you, to Mars.’ To love what we do, to respect the rich tradition of making quality wines that is embedded in the winery and the family. And ‘to Mars’ in the sense of setting long-term, ambitious, fascinating goals. That’s what we’re doing. It’s only the beginning. We’re still learning,” summarized Bayala.
The inspiration came from the cosmos, and that is reflected in each of the lines: Novecento represents a planetary system; Raíces the lunar phases; Capriccio the constellations; Dante Varietales the elliptical movement of orbits; Legado which replaces the Reserva line features a disruptive label with Kepler’s formulas of universal gravitation, which synthesize years of celestial observation and study by his predecessors and served as the basis for future discoveries by Newton and Einstein; and Gran Dante, the winery’s iconic line, pays tribute to the great discoverers of the universe.
The change also includes the identification of each of the winery’s brands, which from now on will feature the circle and the R on their capsules. This redesign is aligned with the growth Dante Robino has sustained over the last year and a half, during which it multiplied its sales volume in the domestic market sevenfold.
“The Dante Robino Universe that we’re presenting today is meant to be discovered and, above all, to keep growing. Because the good thing about the infinite is that it always allows us to go further. We will continue looking for inspiration, always keeping our eyes on distant goals. We still have many surprises ahead. Honestly, we hope you enjoy them as much as we do,” Bruno concluded.
Bodega Dante Robino unveiled its new global image and the renewal of the labels across all its wine lines, with a design inspired by the universe, and by Mendoza’s earth and sun.
101 years ago, Dante Robino brought his dream from Piedmont to Luján de Cuyo to found his winery at the foothills of the Mendoza Andes. Today, his legacy continues renewed: Bodega Dante Robino has presented its new image, inspired by the universe, the land, and the sun of Mendoza.
With a modern and elegant design, the rebranding takes the winery’s logo as its starting point: a golden “R” surrounded by a circle. “The circle around the R of Robino represents an infinite journey, the movement of our wines for more than a century. From that original dream that the Great Dante had back in his native Piedmont, to the legacy that continued in Mendoza,” explained Nicolás Bruno, General Manager of Bodega Dante Robino.
The development of the new labels required joint work between the winery’s marketing team and the communication studio New Creative Sciences, led by Carlos Bayala. “What is happening now from the heart of Bodega Dante Robino brings together the idea of irreverence with that of respect. Because nothing new can emerge if you don’t understand what is new and what is old in the world you’re entering. Once immersed, what we perhaps understood was important to reinforce is growth and the democratization of wine, based on the already established pillars of quality. And that growth happens through the combination of respect for history and irreverence toward the future.
Among us, we call that philosophy ‘To love you, to Mars.’ To love what we do, to respect the rich tradition of making quality wines that is embedded in the winery and the family. And ‘to Mars’ in the sense of setting long-term, ambitious, fascinating goals. That’s what we’re doing. It’s only the beginning. We’re still learning,” summarized Bayala.
The inspiration came from the cosmos, and that is reflected in each of the lines: Novecento represents a planetary system; Raíces the lunar phases; Capriccio the constellations; Dante Varietales the elliptical movement of orbits; Legado which replaces the Reserva line features a disruptive label with Kepler’s formulas of universal gravitation, which synthesize years of celestial observation and study by his predecessors and served as the basis for future discoveries by Newton and Einstein; and Gran Dante, the winery’s iconic line, pays tribute to the great discoverers of the universe.
The change also includes the identification of each of the winery’s brands, which from now on will feature the circle and the R on their capsules. This redesign is aligned with the growth Dante Robino has sustained over the last year and a half, during which it multiplied its sales volume in the domestic market sevenfold.
“The Dante Robino Universe that we’re presenting today is meant to be discovered and, above all, to keep growing. Because the good thing about the infinite is that it always allows us to go further. We will continue looking for inspiration, always keeping our eyes on distant goals. We still have many surprises ahead. Honestly, we hope you enjoy them as much as we do,” Bruno concluded.
Bodega Dante Robino unveiled its new global image and the renewal of the labels across all its wine lines, with a design inspired by the universe, and by Mendoza’s earth and sun.
101 years ago, Dante Robino brought his dream from Piedmont to Luján de Cuyo to found his winery at the foothills of the Mendoza Andes. Today, his legacy continues renewed: Bodega Dante Robino has presented its new image, inspired by the universe, the land, and the sun of Mendoza.
With a modern and elegant design, the rebranding takes the winery’s logo as its starting point: a golden “R” surrounded by a circle. “The circle around the R of Robino represents an infinite journey, the movement of our wines for more than a century. From that original dream that the Great Dante had back in his native Piedmont, to the legacy that continued in Mendoza,” explained Nicolás Bruno, General Manager of Bodega Dante Robino.
The development of the new labels required joint work between the winery’s marketing team and the communication studio New Creative Sciences, led by Carlos Bayala. “What is happening now from the heart of Bodega Dante Robino brings together the idea of irreverence with that of respect. Because nothing new can emerge if you don’t understand what is new and what is old in the world you’re entering. Once immersed, what we perhaps understood was important to reinforce is growth and the democratization of wine, based on the already established pillars of quality. And that growth happens through the combination of respect for history and irreverence toward the future.
Among us, we call that philosophy ‘To love you, to Mars.’ To love what we do, to respect the rich tradition of making quality wines that is embedded in the winery and the family. And ‘to Mars’ in the sense of setting long-term, ambitious, fascinating goals. That’s what we’re doing. It’s only the beginning. We’re still learning,” summarized Bayala.
The inspiration came from the cosmos, and that is reflected in each of the lines: Novecento represents a planetary system; Raíces the lunar phases; Capriccio the constellations; Dante Varietales the elliptical movement of orbits; Legado which replaces the Reserva line features a disruptive label with Kepler’s formulas of universal gravitation, which synthesize years of celestial observation and study by his predecessors and served as the basis for future discoveries by Newton and Einstein; and Gran Dante, the winery’s iconic line, pays tribute to the great discoverers of the universe.
The change also includes the identification of each of the winery’s brands, which from now on will feature the circle and the R on their capsules. This redesign is aligned with the growth Dante Robino has sustained over the last year and a half, during which it multiplied its sales volume in the domestic market sevenfold.
“The Dante Robino Universe that we’re presenting today is meant to be discovered and, above all, to keep growing. Because the good thing about the infinite is that it always allows us to go further. We will continue looking for inspiration, always keeping our eyes on distant goals. We still have many surprises ahead. Honestly, we hope you enjoy them as much as we do,” Bruno concluded.
Bodega Dante Robino unveiled its new global image and the renewal of the labels across all its wine lines, with a design inspired by the universe, and by Mendoza’s earth and sun.
101 years ago, Dante Robino brought his dream from Piedmont to Luján de Cuyo to found his winery at the foothills of the Mendoza Andes. Today, his legacy continues renewed: Bodega Dante Robino has presented its new image, inspired by the universe, the land, and the sun of Mendoza.
With a modern and elegant design, the rebranding takes the winery’s logo as its starting point: a golden “R” surrounded by a circle. “The circle around the R of Robino represents an infinite journey, the movement of our wines for more than a century. From that original dream that the Great Dante had back in his native Piedmont, to the legacy that continued in Mendoza,” explained Nicolás Bruno, General Manager of Bodega Dante Robino.
The development of the new labels required joint work between the winery’s marketing team and the communication studio New Creative Sciences, led by Carlos Bayala. “What is happening now from the heart of Bodega Dante Robino brings together the idea of irreverence with that of respect. Because nothing new can emerge if you don’t understand what is new and what is old in the world you’re entering. Once immersed, what we perhaps understood was important to reinforce is growth and the democratization of wine, based on the already established pillars of quality. And that growth happens through the combination of respect for history and irreverence toward the future.
Among us, we call that philosophy ‘To love you, to Mars.’ To love what we do, to respect the rich tradition of making quality wines that is embedded in the winery and the family. And ‘to Mars’ in the sense of setting long-term, ambitious, fascinating goals. That’s what we’re doing. It’s only the beginning. We’re still learning,” summarized Bayala.
The inspiration came from the cosmos, and that is reflected in each of the lines: Novecento represents a planetary system; Raíces the lunar phases; Capriccio the constellations; Dante Varietales the elliptical movement of orbits; Legado which replaces the Reserva line features a disruptive label with Kepler’s formulas of universal gravitation, which synthesize years of celestial observation and study by his predecessors and served as the basis for future discoveries by Newton and Einstein; and Gran Dante, the winery’s iconic line, pays tribute to the great discoverers of the universe.
The change also includes the identification of each of the winery’s brands, which from now on will feature the circle and the R on their capsules. This redesign is aligned with the growth Dante Robino has sustained over the last year and a half, during which it multiplied its sales volume in the domestic market sevenfold.
“The Dante Robino Universe that we’re presenting today is meant to be discovered and, above all, to keep growing. Because the good thing about the infinite is that it always allows us to go further. We will continue looking for inspiration, always keeping our eyes on distant goals. We still have many surprises ahead. Honestly, we hope you enjoy them as much as we do,” Bruno concluded.
Bodega Dante Robino unveiled its new global image and the renewal of the labels across all its wine lines, with a design inspired by the universe, and by Mendoza’s earth and sun.
101 years ago, Dante Robino brought his dream from Piedmont to Luján de Cuyo to found his winery at the foothills of the Mendoza Andes. Today, his legacy continues renewed: Bodega Dante Robino has presented its new image, inspired by the universe, the land, and the sun of Mendoza.
With a modern and elegant design, the rebranding takes the winery’s logo as its starting point: a golden “R” surrounded by a circle. “The circle around the R of Robino represents an infinite journey, the movement of our wines for more than a century. From that original dream that the Great Dante had back in his native Piedmont, to the legacy that continued in Mendoza,” explained Nicolás Bruno, General Manager of Bodega Dante Robino.
The development of the new labels required joint work between the winery’s marketing team and the communication studio New Creative Sciences, led by Carlos Bayala. “What is happening now from the heart of Bodega Dante Robino brings together the idea of irreverence with that of respect. Because nothing new can emerge if you don’t understand what is new and what is old in the world you’re entering. Once immersed, what we perhaps understood was important to reinforce is growth and the democratization of wine, based on the already established pillars of quality. And that growth happens through the combination of respect for history and irreverence toward the future.
Among us, we call that philosophy ‘To love you, to Mars.’ To love what we do, to respect the rich tradition of making quality wines that is embedded in the winery and the family. And ‘to Mars’ in the sense of setting long-term, ambitious, fascinating goals. That’s what we’re doing. It’s only the beginning. We’re still learning,” summarized Bayala.
The inspiration came from the cosmos, and that is reflected in each of the lines: Novecento represents a planetary system; Raíces the lunar phases; Capriccio the constellations; Dante Varietales the elliptical movement of orbits; Legado which replaces the Reserva line features a disruptive label with Kepler’s formulas of universal gravitation, which synthesize years of celestial observation and study by his predecessors and served as the basis for future discoveries by Newton and Einstein; and Gran Dante, the winery’s iconic line, pays tribute to the great discoverers of the universe.
The change also includes the identification of each of the winery’s brands, which from now on will feature the circle and the R on their capsules. This redesign is aligned with the growth Dante Robino has sustained over the last year and a half, during which it multiplied its sales volume in the domestic market sevenfold.
“The Dante Robino Universe that we’re presenting today is meant to be discovered and, above all, to keep growing. Because the good thing about the infinite is that it always allows us to go further. We will continue looking for inspiration, always keeping our eyes on distant goals. We still have many surprises ahead. Honestly, we hope you enjoy them as much as we do,” Bruno concluded.